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how to cement my loyalty as a customer

Posted: March 20th, 2007 | Author: | Filed under: customer service, reality check | 1 Comment »

First and foremost, provide a high-quality product at a reasonable price.

Have clear, detailed photos and full and accurate product descriptions on your website.

Promptly answer any questions I have, whether about the product itself or placing a backorder.

When I order nine hundred spacer beads, include a few extras to compensate for the few that will inevitably be malformed.

Use high-quality packets and clearly label each one with the store name, quantity, item description, and item number to make it easy for me to reorder.

Offer a small discount on large orders, but avoid constant mega-sales. (Stores that offer 50% off everything every other week only make me wonder how overpriced their goods are to start with.)

Throw in a little something extra with a large order — nothing very valuable, just a little treat. You never know, I may love it so much that I’ll order more.

Package the order securely but simply, and ship it promptly. Give me the option of low-cost shipping. Better yet, offer free shipping via first-class mail for something that weighs next to nothing. Send me an e-mail when my order ships so I know to look for the package.

Thank you, Artbeads.com, for more than a year of stellar service. I’m looking forward to many more.